London iVenture Card

Discover the Capital of England the smart way

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Due to the phasing out of measures taken against the Coronavirus, Citypasses attractions and services are gradually reopening. To see the current summary of the products that a pass offers you and those that it does not, simply click on the Order button which can be found in various places on the city pass page. Here you will find the most recent offer.




London iVenture Card

De London iVenture Card (also known as London Flexi Attractions Pass) is a ‘smart card’ which allows fast-track and cash free entry at popular attractions in London. There is no need to buy separate tickets (and join the waiting line!) for each individual attraction. Purchase a card that includes 3, 5, 7 or 10 attractions, museums and tours you want to visit during your city trip to London. With the London iVenture Card in your pocket, you save up to 50% on London’s top attractions.

The London iVenture Card permits skip-the-line entry at the London Eye and the Tower of London. Enjoy the sights of London on a hop-on hop-off bus tour, the London Dungeon and Sea Life Aquarium (fun for children and their parents alike) can also be included in your card.

Discover London at your own pace and in a relaxed way: your London iVenture Card is valid for one month after first use. What’s more, you avoid the waiting lines at popular attractions. Go on an excursion to Stonehenge, Windsor Castle or the city of Bath or dine in popular restaurants like Hard Rock Cafe, Planet Hollywood or Bubba Gump Shrimps. This card saves you both time and money!

Skip the lines

With the fast track entry benefits, you save hours standing in line at the London Eye, Madame Tussauds and the Tower of London. This City Pass allows priority entrance to the Tower Bridge exhibition and the Arsenal Stadium Tour. The London iVenture Card saves you time and hassle of queueing at skip-the-line attractions.

Moving about

The London iVenture Card allows you to buy reduced tickets for various hop-on hop-off tours: London City Tour and the See London by Night Bus Tour. You can also pre-book river cruises on the Thames.

Free Travel Guide and City Map

The London iVenture Card comes with a travel guide with a helpful city map and information about attractions and discounts participating partners offer: ideal for planning your London city trip!


Plan your own activities. Choose what you want to see and when you want to see them. Purchase your London iVenture Card and choose 3, 5, 7 or 10 attractions and activities from a list of 24.

  • Generous discounts on entrance fees to London’s most important attractions
  • Ticket for hop-on hop-off bus tours
  • Tickets for cruises and boat trips on the Thames
  • Tickets for theater shows or an Arsenal stadium tour
  • Dining options in several restaurants
  • Excursions to Stonehenge, Windsor Castle or the city of Bath
  • Helpful travel guide with city map and information about participating partners
  • The iVenture card is valid for 1 month
London iventure card

How does the London iVenture Card work?

Purchase the iVenture Card online from our website. You will receive a confirmation email with a voucher to be exchanged for the physical card in the centre of London. Your city pass is activated at the pick-up point or on first use at one of the attractions or museums in London. The iVenture Card is valid for one month after first use. Simply present your card on arrival at each attraction to gain entry or receive your benefit. No cash and no fussy coupons are required.

London: The City

London is the capital city of England and the United Kingdom and with 7.5 million inhabitants the most populous city in the British Isles. London brims with attractions, sights, historical buildings and museums. Whether you like clubbing, chic dining, pop concerts or ballet performances, London has something for everyone. No wonder it is a popular city trip destination. Many budget airlines in Europe operate low cost flights to London.

The Highlights of London

London has so many highlights that it is almost impossible to know where to start: Big Ben, Buckingham Palace, the Tower of London, Kensington Palace, Tower Bridge, Hyde Park, Harrods and the London Eye. Be sure to visit one or more of the world famous London museums and galleries: the Natural History Museum, the British Museum, the National Gallery or the Tate Modern.

London iventure card 2

Things to see and do in London: